Growth Marketing

Growth Without Data Is Gambling

And most stores are gambling blind. Browser pixel tracking is now only ~40% accurate due to iOS restrictions. Meta requires both Pixel and Conversions API — pixel-only campaigns face delivery deprioritization. If your tracking infrastructure isn’t solid, you’re optimizing on bad data and burning budget.

We build the tracking first. Then we build the growth engine on top of it.

Klaviyo: Where 48% of New Buyer Revenue Lives

Klaviyo flows generate 13x more orders than campaigns. They deliver 18x more revenue per recipient. Nearly half of all new buyer revenue comes from automated flows — welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns.

The Flows We Build

• Welcome Series — First impression automation that introduces your brand, sets expectations, and drives that critical first purchase
• Abandoned Cart Recovery — Multi-touch sequences across email and SMS that recover the 70% of carts left behind
• Post-Purchase — Cross-sell, review requests, and loyalty nudges that turn one-time buyers into repeat customers
• VIP Segmentation — Reward your top 20% of customers who drive 80% of revenue with exclusive access, early drops, and personalized offers
• Win-Back Campaigns — Re-engage lapsed customers before they forget you exist

2026 Klaviyo Capabilities We Leverage

• Personalized Send Time — Reinforcement learning determines the optimal send time per individual across email, SMS, push, and WhatsApp
• AI Customer Agent — Real-time performance reporting, keyword targeting, and knowledge gap detection
• Extended ID Cookie Tracking — Identifies 5-10% more visitors automatically, filling the gap left by iOS restrictions
• Omnichannel Campaign Builder — Exit conditions that auto-stop when a customer converts, preventing wasted touchpoints
• RCS Cards & Carousels — Rich messaging that drives engagement beyond plain SMS

Email Marketing Benchmarks (2026)

Metric	Flows	Campaigns
Click Rate	5.58%	1.69%
Revenue Per Recipient	~18x higher	Baseline
New Buyer Revenue Share	~48%	~16%

Top-performing Klaviyo accounts achieve up to $7.79 revenue per recipient from flows. AI-powered product recommendations hit 8.79% click rates in the top 10% of accounts — more than double the average.

Meta Ads: The Dual-Signal Mandate

As of January 2026, all Advantage+ Shopping Campaigns require both Meta Pixel AND Conversions API (CAPI). Pixel-only campaigns face delivery deprioritization. Your Event Match Quality (EMQ) score must reach 6.0/10 for full delivery priority. Below 4.0, delivery is paused entirely.

If you’re running Meta ads without CAPI, you’re not just tracking poorly — you’re literally paying more for worse results.

What We Do Differently

• Server-side tracking setup — Conversions API implementation that captures events the browser pixel misses
• EMQ optimization — We get your match quality score above 7.0 by enriching event data with customer parameters
• Catalog Health Score management — New in Q1 2026, catalogs scoring below 60% face up to 70% delivery throttling. We keep yours clean
• Creative-first strategy — Meta’s Andromeda AI engine has made creative quality the primary performance lever. Interest and demographic targeting matter less than ever. We test creative systematically
• Advantage+ Shopping Campaigns — Average 4.52x ROAS vs 2.79x across all campaign types, but only with clean tracking data

Attribution Changed in May 2026

New Meta accounts default to 7-day click-only attribution (was 7-day click + 1-day view). Your reported ROAS will drop, but the data is more accurate. We help you understand the real numbers and set budgets that work with reality.

Google Ads & Performance Max

Performance Max remains the most powerful — and most opaque — Google campaign type. But 2026 brought transparency improvements:

• Search term reporting at campaign level (was a black box)
• Brand exclusions to stop PMax from cannibalizing branded search
• “Where Ads Showed” placement reports for PMax
• AI Max for Shopping — one-click upgrade from Standard Shopping with text customization and Final URL Expansion

The Hybrid Strategy That Works

82% of advertisers now run PMax alongside other campaign types. We build a layered structure:

• Standard Shopping for your top SKUs (full control, maximum visibility)
• Performance Max for new customer acquisition (broad reach, AI-optimized)
• Brand exclusions to prevent overlap
• Shared negative keyword lists across all campaign types

The Attribution Crisis Is Real

66% of marketers worry about tracking consumers across channels. 57% predict attribution will get harder as privacy rules tighten. 44% struggle to create a single customer view.

We solve this with:

• Klaviyo’s omnichannel linear multi-touch attribution — First-party data advantage that doesn’t depend on third-party cookies
• Verified email data achieving 55-70% match rates vs 30-50% for raw customer lists
• Cross-channel coordination — Multi-channel exposure (email + Meta ads within 48 hours) increases conversion by 40-60%
• High-LTV Klaviyo segments for lookalike audiences — Outperform basic purchaser lookalikes by 20-40%

CRO: The Multiplier on Every Dollar You Spend

Paid media gets you traffic. CRO turns that traffic into revenue. A 1% improvement in conversion rate is worth more than a 10% increase in ad spend — and costs a fraction of the price.

We test systematically: hero images, product page layouts, checkout flows, trust signals, shipping thresholds, upsell placements. Every test is backed by statistical significance, not gut feeling. Every winning variant compounds on the last.

Retention: The Growth Channel Most Stores Ignore

Acquiring a new customer costs 5-7x more than retaining an existing one. Yet most stores spend 90% of their marketing budget on acquisition. We build retention engines:

• Loyalty programs that reward repeat purchases without eroding margin
• Subscription models where your product category allows
• VIP tiers that create aspiration and exclusivity
• Post-purchase email sequences that drive second and third purchases within 90 days