Nova Gear
The Challenge
Nova Gear was running on a bloated Magento instance that couldn’t handle their complex B2B pricing tiers, product configurator requirements, or their ERP integration with SAP. They needed a modern platform that could handle both B2C and B2B channels.
Our Approach
We migrated them to Shopify Plus, building a custom product configurator app and implementing Shopify Plus’s B2B features for their wholesale channel. The ERP integration was handled through a private app with real-time sync.
Key Decisions
- Dual-channel architecture: Separate B2C and B2B storefronts sharing a single Shopify Plus instance
- Custom product configurator: Built as a private Shopify app using Three.js for 3D product visualization
- SAP integration: Real-time inventory and order sync through a custom middleware app
- Technical SEO overhaul: Complete restructuring of their URL architecture and internal linking
Results
B2B order volume tripled within 6 months thanks to the streamlined wholesale portal. Bounce rate decreased by 40%, and organic search revenue increased by 220% after our SEO restructuring.
"Their technical expertise in headless commerce is unmatched. We needed a complex B2B portal integrated with our ERP, and they delivered flawlessly."